The Campaign includes:
22+ Clubs
This is a co-ordinated and shared effort of the 22 Rotary Clubs from Osoyoos to Vernon. All the monies collected from all the events will go into one big pot a be split equally with all the clubs as their donation to the RI Polio Campaign.
Big Start
On Monday, March 1, 2010, we want to see all Rotarians wearing Rotary at Work shirts, carrying End Polio Now picket signs on the streets during rush hour from 7 am until 9 am. This will kick off the campaign in a big, newsworthy way.
Co-ordinated Publicity
By having a focused, co-ordinated publicity campaign, we can gather and focus on the events each day and share them with the newspapers, radio, TV, Facebook, Twitter and Websites in a stronger fashion than any one club can.
Polio Survivor Stories
There are many local Polio Survivors that each have a story to tell. Many young people have never heard of Polio and these stories will help to make the campaign personal.
Retail Partnerships
We have developed a partnership with many London Drug and IGA stores that will have in-store promotions and will collect donations at the cash register. Other businesses will be encouraged to have a donation box for loose change.
Local Events
We are encouraging each club to host one local event such as a pancake breakfast, dinner, competition or other method to engage the public.
The ‘BIG EVENT’
On April 3rd, 2010, after the month long campaign is over, we will have a huge party at the South Okanagan Events Center in Penticton. We will have several bands and artists come and play their music. We’re looking to sell 5,500 tickets at $50 each with a net profit of $200K. This is in addition to all the other donations. We want to raise a lot of money AND have a lot of fun doing it. | 
